Thoughts on a logo...
We are constantly searching for great UM imagery and were excited for the opportunity to loop in our talented fan base on that search. Crowd sourcing art is a new one for us and it's incredible that so many of you submitted such great work. We were honestly overwhelmed at the number of amazing and diverse results.
We didn't really want to have to choose just one. It was a difficult decision as many logos lent themselves to conversations such as "Oh, this would be great for a t-shirt or this would be great an Improg EP cover." Ultimately, we are continually looking for an iconic image that fully encompasses all things Umphrey's McGee that can be used everywhere. To be fully transparent, we loved a ton of the submissions but didn't feel that any one logo truly encapsulated that. We're going to have keep looking for our "steal your face".
Our choice may seem a bit odd at face value but we kept coming back to the simplicity and memorable image that is the rhino. We wanted it stick out and we wanted it to be memorable. After narrowing it down to our favorites, there was something that oddly kept pulling us back to the quirky simplicity of this image. Look for it to evolve as we play with the concept in some very hands on ways.
So many of them are great for one reason or another. We had to pick one for the contest but we're not going to let it stop there. You will most assuredly be seeing additional winners as we select more images for merchandising and tour art. Below are some more of our favorite images. Look for them on t-shirt in a theater near you...
A tremendous thank you from our camp for all of great submissions. The fact that you would take the time to share your creativity and ideas is seriously flattering. We have always valued your feed back and always will. Umphrey's McGee is a team sport.
Just a handful of ones we liked, in no particular order...
